The Adrenaline Project

Thank you for visiting theadrenalineproject.com (the "Website"). 4Kids Entertainment, Inc. ("4Kids") and Marble Media Inc. ("Marble") ("We" or "Us"), the owners of theadrenalineproject.com have developed this Website to be an enjoyable experience for children of all ages. Your privacy is important to us. To better protect your privacy, and to help ensure a rewarding online experience for all visitors, We provide this Privacy Policy summarizing our online information practices and explaining the choices you can make about the way your information is collected and used. We recognize that some younger children may not understand some of the information contained on the Website or how the Website operates. Please discuss the Privacy Policy with your children so that they will better understand how to use the Website and how to understand the information that they may be asked to provide. We may modify this Privacy Policy periodically, so please check back from time to time to review any updates to our Privacy Policy.

We recognize our obligation to our customers, community, online visitors and subscribers (collectively "Users" or "You") to adhere to the highest standards of decency, fairness, and integrity in all of our operations. We are dedicated to protecting consumer privacy on the Internet, especially the privacy of children.

1. Information Collection
We do not collect personally identifiable information on our Website unless our Users voluntarily provide it to us.

2. Use and Disclosure of Information
A. We use or may use personally identifiable information that Users provide for internal purposes only such as contests or sweepstakes, developing of editorial content, marketing and promotional campaigns for the Website and responding to their questions.

B. We currently do not disclose personally identifiable information to third parties that Users provide, except from time to time we may transfer, disclose or share such information with third parties who may be engaged by us specifically to handle and deliver certain online activities (e.g. conducting contests and sweepstakes). Such third parties have access to personal information needed to perform their functions, but may not use it for other purposes. Additionally, in the event that all, or substantially all, of the assets relating to the Website are transferred or sold to another entity, personally identifiable information submitted to us may be transferred to the acquiring entity. Finally, we may also disclose personally identifiable information to third parties in order to comply with laws or requests by law enforcement agencies, or to protect the rights, property or safety of our website, Users of our website and others.

C. In the event that We plan to post any information collected from a User for any purpose other than the activity for which it was collected, then the User shall be provided with prior notification of such posting and given the option of preventing such posting.

D. We will disclose information that we maintain as required by law, such as, for example, in response to a court order or a subpoena. We may also disclose such information in response to a specific law enforcement agency's request.

3. About IP Addresses
We collect IP addresses for the purpose of system administration and to report information to our advertisers. An IP address is a number that is automatically assigned to the User's computer whenever the User is surfing the Web. When a User requests pages from the Website, our servers log the Users' IP address. We do not link IP addresses to any personally identifiable information. This means that a User's session will be logged, but the User remains anonymous to us.

4. Use of Cookies: Our Cookies Policy
Cookies are pieces of information that a Website transfers to an individual's hard drive for record keeping purposes. Cookies make web-surfing easier for a User by saving the User's passwords, purchases, and preferences. A cookie lets the computer remember that a User has registered, which allows us to speed up such User's future activities at our Website. Similarly, any Website store may use a temporary cookie to track which products a User has chosen to purchase while shopping. Letting the cookie do the record keeping saves the User the trouble of entering information over and over again during a single visit. You may occasionally get cookies from our Ad Server and/or third party advertisers. The Ad Server cookie is only used to track frequency limits on the ads. No personally identifiable information is stored on the Ad Server cookie. We do not control the cookies of our Ad Server and/or third party advertisers, and these cookies are not subject to our cookie policy. The use of advertising cookies sent by Ad Servers or third party advertisers is standard in the Internet Industry. The use of cookies is an Industry standard, and you'll find cookies at most major websites. By showing how and when a User uses the Website, cookies help us see which areas are popular and which are not. Many improvements and updates to the Website are based on such data.

Certain ads appearing on the Website may be delivered to you by a third party ad service provider. In the course of serving ads, the ad service provider may place or recognize their own unique cookie on our browser and may use non-personally identifiable information about your visit to the Website, such as the number of times that you have viewed an ad.

5. How the Website Does Not Use Cookies
The Website never uses cookies to retrieve information from your computer that was not originally sent in a cookie. Except as described in this Privacy Policy, the Website does not use information transferred through cookies for any promotional or marketing purposes; nor is that information shared with any unaffiliated third parties. The Website does not use cookies to identify specific individuals, except in such cases as online shopping (see above), sweepstakes and contest registration (where a cookie may allow you to enter a contest without registering again each time).

Most browsers are initially set up to accept cookies. If you'd prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. However, it is possible that some areas of the Website, such as any shopping, contest, and game area, may not function properly if you set your computer to refuse cookies.

6. Links to Other Sites
The Website may contain banner advertisements or other links to other sites not controlled by Us. These other sites may send their own cookies, collect data or solicit personal information to Users. We and our affiliates are not responsible for any failure on the part of any linked websites to comply with any privacy policy posted on our Website or for any violation by such other websites of any contractual or other legal obligation to which the operator(s) of such linked website may be subject. In addition, other websites that may contain material not suitable for children may also link to the Website without our knowledge or consent. The Website will clearly display a "bumper" page to identify to children and parents or guardians when they are leaving the Website and entering an advertiser's site. The bumper is a reminder to children to never give out information online without getting permission from a parent or guardian.

7. Our Security Policy
The importance of security for all personally identifiable information associated with Users is of utmost concern to us. Only those employees who need access to your information in order to do their jobs and third parties assisting us in the programming and maintenance of the Website are allowed access. Any employee who violates our privacy and/or security policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution. Further, We do not sell, rent or otherwise give personal information collected on its websites to third parties.

8. Co-Branded Micro Sites
Web pages and/or micro websites included within the Website may be co-branded with third party names, logos, and/or properties. These micro websites are operated or maintained by Us. While such third parties are sponsors of these Web pages or micro websites, the third parties do not share in any personally identifiable information collected within those Web pages or micro websites.

9. Your Acceptance of These Terms
By using this Website, you signify your consent to and agreement with the Online Privacy Policy. If you do not agree to this policy, please do not use our Website.

The Website's content and features may be updated, reviewed, modified and supplemented. We reserve the right to change the information, features, products, policies, promotions, disclosures and disclaimers at any time. Changes to this Privacy Policy will be posted on the Website. Please check the policy periodically for changes. At the end of the Privacy Policy we indicate the date of an update to the Privacy Policy. A User's continued use of the Website after the posting of such changes will mean that the User has accepted such changes.

10. California Privacy Rights
Pursuant to California Civil Code Section 1798.83, California residents have the right to request from a business, with whom the California Resident has an established business relationship with a customer, and has within the immediately preceding calendar year, whether the business has disclosed personal information to third parties for direct marketing purposes. To make such a request, please send an e-mail to webmaster@4kids.tv or send a written request to CA Privacy Policy Coordinator, Legal Department, 4Kids Entertainment, Inc., 53 West 23rd Street, 11th Floor New York, New York 10010

11. Questions
Questions regarding the 4Kids.tv Online Privacy Policy should be directed to the Privacy Policy Coordinator, Legal Department, 4Kids Entertainment, Inc., 53 West 23rd Street, 11th Floor, New York, New York 10010.

This Privacy Policy has been updated as of September 27, 2007